Panaderia Lala's
827 Ventura Ave.
Ventura, CA
I like donuts, and will never turn one down, but about 10 years ago, I noticed that they seemed a bit heavy, and a little greasy on my tongue. That didn't stop me from powering down a 1/2 dozen every time I went to Krispy Kreme when there was one in Oxnard and the donuts were fresh and hot.
My family would sometimes get pan dulce, but it always seemed stale. I'd eat it, of course, but it wasn't as good as a donut. Then, when I was working in San Gabriel, I used to drive by a panaderia, and on a whim, stopped in. The pan dulce was fresh from the oven, light, sweet and very tasty, and it became a regular stop. Fresh, pan dulce is soft and sweet and isn't greasy the way a donut can be. Plus, pan dulce is generally cheaper.
The Avenues, the area parallel to Highway 33 on the way to Ojai, is where the Mexican population (not white Mexicans, such as myself, but real Mexicans) live. When I need a taste of East LA, I head to the Avenues. Last week, I had some stale pan dulce in Carpenteria, and thought I'd try some better stuff this weekend.

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From the Avenue |
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Fresh Baked Goodies |
There was one older woman working behind the counter who greeted me in Spanish, and who I then responded to in English.
If you go to a panaderia, it's customary to pick up a plastic tray and some tongs. Then you go to the trays and cases and using your tongs place the bread on the tray. It's a custom that I'm not used to, but the other customers had their trays, so I grabbed one and headed to the cases.


I took my tray to the front, where the counter lady started to bag it all, saying, "$4.50." As she was about to bag my apple turnover, she said in heavily accented English, "No, no good." She pointed at something on it, which looked okay to me, and then threw it away. She brought me back to the racks and pointed at several other things, until I settled on what looked like a huge cinnamon roll with apple bits cooked into it. I was about to take one from the edge when she said, "No," again, and pointed me toward one in the middle, which I took.
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The $4.50 Tray. Note the 'bad' apple turnover at the bottom. |
With the change of turnover to cinnamon roll, the cost jumped up to $5, which I thought was more than reasonable for the food we purchased. And anytime that a counter person will say no to something that I was more than willing to buy to recommend something else is a counter person that I trust.
I drove by Panaderia Herrera on the way home. The police were just pulling up, and I was going to stop and ask what was up but decided I was hungry and had kept my family waiting long enough. I got the goodies home, and everything was warm and fresh. The large pastries were light and sweet, the cookies large and crumbly, and the cinnamon roll was sticky but not overly so and very good.
Certainly better than a donut.
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